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Haizhan International Brand Upgrade | Officially Launching HMI LOGISTICS New Global Brand Identity

Time: 2026.05.13 Author:HMI Logistics Views:
After fourteen years of dedication to international logistics, this marks both a milestone of accumulation and a new departure.
To better align with our global business development and unify our international brand image and professional positioning, Shenzhen Haizhan International Freight Forwarder Co., Ltd. has officially adopted its new English brand name: Shenzhen HMI Logistics Co., Ltd.
The “I” stands for International, symbolizing our deepened global logistics capabilities and an upgraded international strategy and worldwide business presence.

This is more than a name change — it represents a comprehensive upgrade of our brand system, service capabilities, and corporate image.

From an International Freight Forwarder to a Global Comprehensive Logistics Partner
Since its establishment in 2012, HMI Logistics has remained focused on international logistics, with long-term expertise in air freight, cross-border logistics, and global supply chain services. For fourteen years, we have centered on service quality rather than price competition, prioritizing long-term, stable client partnerships.
The official launch of HMI LOGISTICS signifies that we will serve global clients with a more international, professional, and systematic brand image.
New Brand Positioning
Service-Driven · Special Cargo Transportation Expert · Global Intelligent Logistics Partner
Behind the brand upgrade lies continuous enhancement of our global operational capabilities.
As the global trade environment evolves, customers now demand more than just transportation. They seek:
• More stable space protection
• More reliable transit times
• Stronger special cargo expertise
• Highly efficient global coordination
• Better supply chain risk control
These have become the real core competitiveness in international logistics.
We have long focused on core markets including India, the United States, and Europe, while expanding into emerging markets such as Africa and South America. Supported by a mature global agent network, we provide customers with comprehensive one-stop international logistics solutions worldwide.
We have established long-term partnerships with over 20 leading airlines worldwide, ensuring stable space protection and flexible services including charter flights, volume commitments, and priority allocation during peak seasons.
Our Service Scope Includes:
• Import & Export Air Logistics
• International Sea Freight
• Cross-border E-commerce Logistics
• Special Cargo Transportation
• Warehousing & Pickup Services
• Customs Declaration & Clearance
• Destination Delivery

• Door-to-Door Full-Chain Logistics Solutions

Focus on Special Cargo — Building Professional Competitive Advantages
Building on traditional freight forwarding, we have continuously strengthened our special cargo transportation capabilities. We are now well-equipped to handle battery cargo, powered products, powders, liquids, dangerous goods, OOG (oversized/overweight) cargo, temperature-controlled shipments, and other complex logistics scenarios.
For complex conditions, urgent orders, and time-sensitive shipments, our experienced team and mature operational system deliver stable and reliable transportation support.

We firmly believe that truly professional logistics is not just about delivering goods, but about continuously reducing risks and uncertainties for customers in complex supply chains.


New Brand Image Upgrade — Unified Global Professional Expression
This brand upgrade includes simultaneous enhancements to our official website, new brand LOGO, corporate visual identity system, company profiles, marketing materials, and international brand communication.

Moving forward, HMI LOGISTICS will present a more unified, professional, and international brand image to the global market.


With Long-term Commitment, Serving Global Clients
Fourteen years of industry experience has made us understand clearly: what clients truly need is not just competitive pricing, but stable transportation, professional service teams, predictable transit times, responsive support, and a trustworthy long-term partner.
In the future, HMI LOGISTICS will continue to uphold our core values:
Premium · Professional · Efficient · Reliable

We will continue to enhance our global logistics capabilities, deepen our international market presence, and connect China with the world through professional services.


HMI LOGISTICS
Your Reliable Logistics Partner, Anytime, Anywhere

Shenzhen HMI Logistics Co., Ltd.
Connecting global trade with reliable logistics and creating long-term value through professional services.
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Add:Room 1212-1222, Yueyun Building,
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E-Mail:smo@hmishipping.com

Tel:0755-25272724

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